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BTS released the official music video for their latest summer anthem "Butter"! The track is charismatically cheerful as members smoothly sway down in the dance video. Unlike previous BTS MV, the members appear in black-and-white wearing slick suits before it switches to color as they dance, sing and rap, while they take a turn grooving in an elevator, dancing together in a gym and stage under exciting-like lights being “smooth like butter” and having a “superstar glow” vibe.

READ: BTS' 'Butter' Breaks 100 Million Views YouTube Record in Less Than 24 Hours




According to the official press released by BigHit label, BTS’ latest summer anthem “Butter” released on May 21 is a dance pop track that easily becomes listeners’ favorite earworm, with its distinctive baseline and crisp synth sounds. It is their second English song following “Dynamite”.

“Butter” puts forth BTS’ unique charm that no one else can pull off. Sometimes smooth, at times charismatic, the duality of BTS, that they claim to “owe it all to my mother,” will melt listeners' hearts. The fun and witty lyrics overflowing with positive and bright energy will instantly uplift moods of every listeners.


BTS is a 7-member K-Pop boy band composed of JungKook, Taehyung (V), Jimin, J-hope, SUGA, Jin and RM. The group is set to perform “Butter” at the Billboard Music Awards on May 23, US local time.

On the description section of the video, Hybe Labels detailed the song’s and video's production credits as follows:

Lyrics by: Alex Bilowitz, Jenna Andrews, RM, Rob Grimaldi, Ron Perry, Sebastian Garcia, Stephen Kirk
Produced by: Rob Grimaldi, Stephen Kirk, Ron Perry
Mixed by: Șerban Ghenea
Mastered by: Chris Gehringer
Vocal Production: Stephen Kirk and Jenna Andrews
Vocals Arranger: Pdogg
Recording Engineers: Pdogg, Keith Parry, Juan “Saucy” Peña
Recorded at: Dogg Bounce in Seoul, South Korea; Larry and George Studios in New York, USA

Director: Yong Seok Choi (Lumpens)
1st AD: Jihye Yoon (Lumpens)
2nd AD: Ran Ro (Lumpens)
PA: Soeyoung Park, Minsu Kim

Director of Photography: Hyunwoo Nam (MOTHER)
B Camera Operator: Eumko
Focus Puller: Sangwoo Yun, Youngwoo Lee
2nd AC: Eunki Kim, Eunil Lee
3rd AC: Youngseo Park
DIT: Yuntae Go
Techno Crane: Service Vision

Gaffer: Song Hyunsuk (Real Lighting)
Lighting Crew: Lee Jaeheung, Lee Seonggyun, Park Cheonil, Lee Harim, Park Nojun, Lim Seokgyu, Park Yeonghwan Choi Jung Hyun, Hwang Uigyu, Park Gyutae

Art Director: Bona Kim, Jinsil Park (MU:E)
Assistant Art team: Yeri Kang, Jieun Yoon(MU:E)
Art-team Manager: ilho Heo (MU:E)

Show Light: Sung Kang Jun (Jshow Company)
Minseok Choi, Yebum Bang, Yerim Kwon, Minseok Choi, Haeyoung Kang, Junho Jeong, Jiwoong Han

Producer: Emma Sungeun Kim (GE PRODUCTION)
Production assistant: An Ju Young, Han Ji Hoon

VFX: PLASTIC BEACH
VFX Supervisor: OHZEON
VFX Assistant Supervisor: JOJEEM
VFX Project Manager: Song Chanyoung, Jeong Jieun
VFX Producer: Jang Kyutae, Ahn Sohyun
3D Artist: Lee Kwangwon, Kim Hyeji, Kim Doyeon, Jeon Jiwon, Lee Jeonghwa
2D Artist: Jang Gihoon, Lee Hyunjun, Shin Hyeonsung
FX Artist: We Jungin

DI: LUCID COLOUR
Colorist: Wonseok Ko
DI Crew: Dain Kim, Somi Na, Seonyoung Lee, Hwa Dong Jeon, Jaeyeon Baek
DI Producer: Sooyun Hyun

Visual Creative: Kim Nu , Sun Kyoung Lee, Kim Ga Eun, Kim Hyo, Kang Ju Eun, Cha Yeon Hwa
Performance Directing: Son Sung Deuk, Woo Hyunwoo, Yoon Seong Eun, Hyewon Park, Lee Byung Eun
Artist Management: Jang Jin Gu, Kim Su Bin, An Da Sol, Lee Jung Min, Lee Seung Byung, Lee Hyeon Ki, Yun Taewoong, Park Jun Tae

So ARMYs, what do you think about this new song? Please write down you thoughts below.

2 comments:

  1. This is really dope summer song ~ feeling the vibe!!!

    ReplyDelete
  2. WoooT!!!

    BUTTER video has now 53 million views on YouTube. So proud of your boys! <3 <3 <3

    ReplyDelete

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