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MANILA, Philippines – Smart Communications, Inc., the wireless division of PLDT Group, officially launches Thursday, April 22, the much-anticipated 'Passion with Purpose' campaign headlined by international pop sensation BTS.


Last January 18th, Smart teased about their work collaboration with BTS showing "a world class ad campaign set to release in the first quarter of 2021."

This new ad campaign aims to showcase BTS’ support of Smart’s desire to inspire the Filipino youth to live their "lives with passion and purpose."

Watch the official video CF below:


On a statement released by Smart president and CEO, Alfredo S. Panlilio, Smart is very honored to welcome BTS to their Smart family and created a campaign "Live Smarter, Live with Purpose" that will inspire Filipinos just like the group delivering uplifting and meaningful music that intends to bring encouraagement and hope to their fans especially during this time of pandemic.

BTS has become a powerhouse in the global pop scene and considered as the world’s biggest boyband with a legion of followers among the youth that cuts across geographies and genres - ARMY. The seven member group has been known for expressing a seasonal message of solace and hope to fans around the world through their music.

3 comments:

  1. BTS Army - lover here30 April 2021 at 12:16

    I really love them!!!

    I'm glad they have been in a lot of projects despite of the condition of the world.

    ReplyDelete
  2. Their musicality is really out of the box that's why I really like them taking over the world music scene by storm. <3 <3 <3 ^_^

    ReplyDelete

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